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Digital Heroics

Your customers are asking AI about you. Is it answering?

Your search traffic's tanked and AI is only talking about your competitors. Good news: you're closer than you think. Our team of actually-human web experts finds exactly what's costing you, in plain English, then fixes it — we do the work, or hand you the playbook. After that, the real win: we watch what answer engines say about you every week and keep you in the answer, because those answers change constantly.

Start with an audit ↓ See the monitor ↓
Step one · Start with an audit

Find out what's costing you customers.

Every engagement starts here — a look under the hood and an honest read on whether you even need us. We check the crawl, your schema, your llms.txt, entity signals, and what answer engines say about you today, so everything after runs on facts, not guesses.

Baseline Audit · $500 · credited back

The Pit Crew Option. Fast & Flawless.

We crawl your site the way Google and answer engines do and flag what's working against you: the junk slowing it down, the pages hiding from search, the wayward social signals, the broken links from yesteryear's faded enthusiasm, the pieces an AI needs before it'll recommend you. One short report you can read over a coffee.

  • Core Web Vitals, technical SEO & AI-readiness crawl
  • Plain-language findings, sorted by effort vs impact
  • What to fix first, and why it matters to your business
  • Same-week turnaround
  • Documentation and live walkthrough included
  • Credited back after three months on a monthly plan
Book the baseline audit ↓ Best for small & local businesses · CAD.
Deep Dive · from $5,000 · ~1 week

The Teardown Team. Mean & Methodical.

For B2B teams whose web presence hasn't kept pace with how buyers search and decide. We benchmark you against your real competitors, tear down the tech, and hand your team a prioritized playbook they can enact starting Monday.

  • Competitive SEO & domain authority vs 2–3 rivals
  • Core Web Vitals across mobile & desktop
  • Technical SEO: crawl, index, redirects, orphans, stack
  • Keyword gap: how buyers search vs how you describe yourself
  • Content architecture & buyer-intent mapping
  • AI search readiness (ChatGPT, AI Overviews, Claude)
  • Prioritized remediation playbook, effort/impact scored
Book a Deep Dive ↓ For B2B/B2Cs with existing site.
Step two · Fixes, done or suggested

Build or rebuild something worth finding.

If an audit reveals you need an overhaul or new website built from scratch, you have options. But in all cases, you'll end up with something slick, fast, and structured so people and our AI-answer overlords can make sense of it.

Option one · from $0

You fix it.

Take our playbook and run. We hand your team a clear, prioritized plan and get out of the way. But call us if you need us.

Option two · from $2,000

We fix it.

Keep what works, fix what doesn't, reintroduce you to search engines and AI. Often the fastest route from invisible to competitive.

Option three · from $5,000

We rebuild it.

From scratch, done properly, and then it's fast, findable, and yours. Usually a few weeks start to finish.

Let's talk! ↓
Step three · Keep winning

AI answers change every week. We watch them for you.

Fixed up is not finished — the answers keep moving. Answer engines (Google AI Overviews, ChatGPT and others) now field your customers' questions, quoting whoever states the facts most plainly and guessing when your pages don't spell it out. We watch what they say about you, show you who's getting cited, and keep you in the answer.

AI Visibility Monitor · from $300/mo

Eyes on the answers.

Every week we put 10–20 of your real buyer questions to answer engines and track what comes back: who's getting named, what's shifted, where you're slipping. Once a month, a one-page note in plain English — and exactly what to change next. You make the changes; no access to your site needed.

  • Weekly tracking across Google AI Overviews & ChatGPT (and others as needed)
  • 10–20 real buyer questions, agreed with you
  • Monthly one-page note: what changed, who's cited, what to do next
  • You own the questions and the data
Start monitoring ↓ Prices in CAD.
Monitor + Fixes · from $900/mo

Watched, and acted on.

Everything in the Monitor, plus we make the changes for you: two to three high-impact fixes a month — schema, page copy, llms.txt, local pages — and the behind-the-scenes upkeep that keeps you fast and ranking. You grant access to what we're updating; we handle the rest.

  • Everything in AI Visibility Monitor
  • 2–3 high-impact changes a month, done for you
  • Updates, monitoring & small fixes — the nerdy upkeep, handled
  • Hosting, email, DNS & social management on request
Watch & fix ↓ Prices in CAD.

Every plan starts with a baseline audit ($500, credited back after three months on a plan). Three-month minimum, then cancel anytime.

Selected work

Portfolio.

Samples of our heroism supplied to clients: Audits, rebuilds, and long-haul partnerships, from ma & pop shops to global B2Bs.

The crew

A small team of heroes.

Fifty combined years in digital, an agency without the attitude. Contact us and you'll speak with us, not an account manager with a pitch deck.

Shaun
ShaunDirector of Digital Heroics

Twenty-five years spotting what's wrong with the world (wide web) and explaining it without the nerd-speak. Tech journalist turned digital Sherpa.

John
JohnThe Guy in the Chair

Builds fast, clean, no-bloat sites. Martech whisperer. Moves carefully. Doesn't break things.

Sarah-Rose
Sarah-RoseDesigner, No Capes

The eye behind the polish. Makes everything look like it cost a lot more than it did. AI nemesis.

Questions people actually ask

The stuff you're wondering.

QWhat's this audit thing, in plain English?+
We go through your site the way Google and AI bots do and note everything working against you: Slow bits, broken bits, disconnected social signals, choice content hiding from search and AI crawlers. You get one short report: what's wrong, what it's costing you, how to fix. It's how we start — $500, credited back after three months on a monthly plan.
QWhat do you track?+
Ten to twenty questions a real customer would actually type — "who does X near me," "best Y for Z," that sort of thing. We agree the list with you, then put them to answer engines every week and watch who gets named.
QWhy monthly?+
Because the answers shift week to week. A one-time audit is a snapshot; AI visibility is a moving target. Monitoring is how you catch a slide before it costs you, not after.
QWhat happens to the audit fee?+
It's credited back after three months on a monthly plan. The audit gets us both starting from facts; staying on earns it back.
QCan I cancel?+
There's a three-month minimum, long enough for the work to show and for the audit credit to apply. After that, cancel anytime. No long lock-in.
QI tried SEO before and it didn't work. Why not?+
It probably worked fine and then Google changed the rules, or whoever did it chased rankings instead of relevance. Search has shifted. It's always shifting. What worked in 2019 actively hurts you in 2026 in some cases. We don't do keyword stuffing, we don't buy sketchy backlinks, and we don't promise page one in 30 days. We build the kind of web presence that earns the trust of search engines, chatbots, and the humans using them.
QDo I need a whole new website?+
Maybe, but often not. That's the point of looking first. Sometimes it's a few backend tweaks and some juicy schema. Sometimes the site's held together with duct tape and bailing wire, so a rebuild is more cost effective. We'll tell you straight. We don't get a bonus for selling you a rebuild you don't need; we want your satisfaction and endorsement.
QWhat's "AI search," and why should I care?+
People now ask a Chat bot or Google a question and get one straight answer instead of ten blue links. If your business is in that answer, you get the call. If it's not, your competitor does. Getting you in there is a big part of what we do.
QHow much does a website cost?+
Depends how much site you need. A sharp one-pager will dominate the local business scene, but 60-product catalogue will need reach and clarity to cut through. Regardless, we build lean so you're not paying for plugins you'll never use, or low value CRM tools that drag more than they lift. Book a look and we'll give you a real number, not a range with four zeros of wiggle room.
QDo you stick around, or build and vanish?+
We stick around if you want. Our monthly maintenance plan means you stay on our radar, alert for updates, performance drops, ranking shifts, etc., performing quick fixes as needed so you stay fast and keep ranking.
QI've already got a website. Or a guy. Or a nephew who does this.+
No knock on the nephew with his instant-insight app, but 50 combined years of human intelligence means we spot what's really costing you customers in about an hour, then explain it without making you feel dumb. If the audit finds nothing serious, great. If you want your nephew to run with our playbook, that's great, too.
QCan you fix just one thing, or is it all or nothing?+
One thing is fine. Sometimes it's a single afternoon fixing the thing that's been costing you customers for two years. We'd tackle that and leave the smaller items to you. If you do need a full rebuild, we'll break that spec into critical, urgent, and nice-to-haves so you budget from there. We won't upsell you into a project you don't need. Small fix, big fix, or just a second opinion: all on the table.
QWhat do I actually get for $500?+
A real report you can read over a coffee: the specific things dragging your site down, why they matter to your business, and what it'd take to fix each, sorted by what moves the needle most. It's credited back after three months on a monthly plan.
QHow long does a build take?+
A focused small-business site is usually a few weeks. A lot of that depends on how fast you supply product/service/business collateral & photos, and how quickly you respond to design and content deliverables. We don't rush but we are fast.
QWhere are you, and do you work with folks out of town?+
We are a distributed team with secret lairs across Canada, primarily the western Provinces with outposts out east and at least one in Europe. But here's our mission statement: If you're local, so are we, and we're your champion.
QWill this actually help me show up when someone asks ChatGPT about my business?+
That's exactly the plan. AI tools like ChatGPT, Google, and Claude now answer questions directly instead of sending people to a list of links. If your site speaks the right language with structured data, clear expertise signals, passage-level content that answers real questions and does so quickly, you show up in those answers. If it doesn't, you don't. We're fluent in nerd, so we'll get you there.
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